creative campaigns
These creative campaigns are a collection of projects I've worked on for both my advertising courses as well as for my internships. These campaigns gave me great experience in terms of how to develop the basics that go into advertising campaigns. These allowed me to find that I love all the details that go into the creative work and enjoyed not only developing the presentations, but also creating unique creative assets for these creative campaigns and really bringing an idea to life.
Popl | Lindsey + asp Creative internship
Popl was my second mock campaign for my creative internship with Lindsey + Asp. The main goal with this project was to work with a client that is a relatively new brand and not much information is out there on it. So, we had to do a lot of digging to find as much as we could about this new, upcoming brand. Popl is an extension you get for you phone that just easily sticks on to the back of your case. With Popl, you can easily connect with new people you meet regardless of where you are. Popl can hold your social media, resume, portfolio, email, and more- it's all up for you to decide what to put on there. Our idea for this campaign in particular was to bring a better awareness to Popl as a brand because, through what we found, the brand received a lot of negative feedback in regards to the fact that there isn't enough information out there on what it exactly does. We wanted to position Popl as the way to further the conversation and make a lasting connection, not cut it short.
Jack Daniels | Lindsey + Asp creative internship
For this campaign done in my creative internship with Lindsey + Asp, we were given a brief with a set target audience and idea. We were told to create a campaign that reconnects our target audience, 30-50 year old adults, with the taste of Jack Daniels. The main strategy we came up with was to create advertisements centered around the rock and roll era because this particular moment in time was a massive coming of age moment for the brand. Through this idea, we took inspiration from some of the greatest bands; The Rolling Stones, Led Zeppelin, Van Halen, and more to create a concept that will truly bring back moments and memories to this generation and make them remember why Jack Daniels is the best drink.
Peloton | Advertising + storytelling
This mock campaign was my final project for advertising and copywriting. In this class, we learned the various types of advertisements and learned how to effectively create ads with meaningful copywriting. For my brand, I chose Peloton which was the brand I ended up sticking with for this campaign in particular. In our campaign, we wanted to position Peloton as an exercise brand that is accessible to everyone- not just the gym junkies, athletes, and hot yoga fanatics. We wanted to show through our advertisements that working out is for everyone, not matter how busy the schedule or how unmotivated someone is to better themselves and their health. We wanted to create an environment that included everyone when it came to working out.
